We are a team of passionate creatives not trying to change the world, but embrace the world. Design is not work for us, it is our passion. Your work is our canvas and we are lucky enough to be the painters.
Let us become a part of your journey to help you create a visual identity with a difference - a little crazy, a little insane, even a little MAD!
IDENTITY CREATION & BRAND BUILD
We were asked by the client to create two sub-brands under Super Packaging.
We were given a brief of what the two product ranges stood for and from there we tailored a concept that would be easy to understand and work across both digital and print platforms.
For the logo we created a split hexagonal design inspired by the current flat design trend. The logo is easily recognisable as a 3D box or crate, tying in with the client's business - packaging.
Our final design was clean, engaging, symbolic & straight to the point, which the client was very happy about!
For the brief we needed a font that would stand out & catch the reader's eye. It also needed to tie into the idea of packaging.
Our final choice was the font Adam.cg Pro, which was bold, robust & stands out from regular sans-serif fonts with its sharp features & edgy design.
In terms of colour choices we went with a red that works well in catching the eye and charcoal & white which complimented eachother and made the red stand out even more.
Once we had created the brand and identity we worked with the client to individualize their product range, as to ensure they stood out from the competitors.
We worked across both sub brands creating individual designs for both their environmentally friendly and generic range, which were mass produced and used worldwide.
As a new business our client needed collateral for sales and promotion. Working alongside our client, we designed a 15 page catalogue to be on display at a range of upcoming exhibitions.
We created an exhibition display stand to feature Super Packaging's product line.
The stand would be on display at each exhibition & would act as the centerpiece of their company. Because of this, it was vital that it was the best it could be.
By using simple, recognisable graphics that tied in with the brand, our end result was both engaging & had a clear purpose - to advertise the client's range of products.
Using all the collateral, copy, design and assets we had developed throughout the duration of the project, we compiled a 4 page website with an online catalogue to finish off.